Media releases blamed for bad reporting


21 Dec 2014

Badly composed university media releases may be the cause of exaggerated health claims made in the mainstream media. The study led by UK and Australian scientists found that 40 per cent of university press releases contained exaggerated advice, 33 per cent contained exaggerated causal claims, and 36 per cent contained exaggerated interpretations of human effects from studies of animals. Dr Susannah Eliott, CEO of the Australian Science Media Centre, noted that the study looked at UK press releases and media coverage and while there are likely to be similar issues in Australia there are also differences which “might give the situation here a different flavour”.


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